Smackall Games - Mobile Game Developer

Mobile Game Developer Articles

Puzzle Games Drive 1/3 Of Mobile Games Revenues; Women Contribute 65%

Puzzle/Strategy games drive one-third of the total mobile game revenues, says the latest Telephia Mobile Game Report for Q1 2006

Puzzle/Strategy games drive one-third of the total mobile game revenues, says the latest Telephia Mobile Game Report for Q1 2006. The research shows that four of the top five revenue-generating titles fall into the Puzzle/Strategy category, with Tetris, Tetris Deluxe and Bejeweled securing the top spots. Tetris and Tetris Deluxe secured 5.2 and 3.6 percent of the total mobile game revenue share for the quarter, respectively, while Bejeweled posted a 2.6 percent share. ?Mobile game purchases continue to grow with more than 8.6 million games bought in April, increasing 60 percent since the beginning of the year,? said Kanishka Agarwal, Vice President of New Products, Telephia.

 

Mobile Games Appeal to Women
The other key finding of the study is that 65 percent of mobile game revenue is driven by female wireless subscribers. They are the biggest driver of revenue for the Puzzle/Strategy category; comprising 72 percent of the total share of revenue, while men made up 28 percent. Women dominate revenue generation for all mobile game categories, with the exception of Action/Adventure mobile games, in which men drive 60 percent of the revenue for that category.

 



Copyright © 2012 Smackall Games Pvt Ltd. All rights reserved.