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Brits Out-Connect American, French and German Mobile Users With 10.1 Percent Using Social Networking Applications and User-Created Content

Brits Out-Connect American, French and German Mobile Users With 10
Brits Out-Connect American, French and German Mobile Users With 10.1 Percent Using Social Networking Applications and User-Created Content

SEATTLE, WA -- (MARKET WIRE) -- 06/13/2006 -- M:Metrics, the mobile market authority, today issued its findings on the audience for mobile social networking. The firm found that the British are more inclined to use social networking applications than are American or German mobile phone users, with 10.1 percent of Britons, 7.2 percent of Germans, 6.5 percent of French and 6.7 percent of Americans reporting they uploaded photos or videos to the Web, used chat or used dating applications in the month of April.

The firm found that the demographics of subscribers who generate user-created content are similar across the three geographies, with students, particularly those aged 13-17, being the most predisposed to the activity. The monthly survey, which is the largest of its kind, also revealed that males are the most active, comprising of 56.2 percent of the audience in the UK, 59 percent of the German audience, 62.4 percent of the U.S. audience and 56.8 percent in France.

Table 1

Monthly Use of Social Networking Applications: M:Metrics MobiLens, April 2006

???????????????????????? UK???????????? % UK??????? German??????? % German
???????????????????????? Subscribers???? Subs?????? Subscribers???? Subs
Activity???????????????? (000s)???????????????????? (000s)
--------------------------------------------------------------------------
Uploaded video
 to Web??????????????????? 1,221????????? 2.8?????????? 710???????? 1.6
Used chat????????????????? 1,706????????? 4.0???????? 1,762???????? 4.1
Uploaded photo
 to Web??????????????????? 2,948????????? 6.9???????? 1,553???????? 3.6
Accessed dating
 service???????????????????? 458??? ??????1.1?????????? 395???????? 0.9
Likely to post a
 photo or video to
 Web in coming year??????? 6,504???????? 15.2???????? 2,708???????? 6.2
Engaged in any social
 networking activity?????? 4,364???????? 10.1???????? 3,138???????? 7.2
 
 
??????????????? ?????????French??????? % French???? US???????????? % US
???????????????????????? Subscribers??????????????? Subscribers???? Subs
Activity???????????????? (000s)???????????????????? (000s)
------------------------------------------------------------------------
Uploaded video
 to Web????????????????????? 761????????? 1.8???????? 3,601???????? 1.9
Used chat????????????????? 1,328????????? 3.2???????? 7,142???????? 3.8
Uploaded photo
 to Web??????????????????? 1,478????????? 3.5???????? 6,874???????? 3.7
Accessed dating
 service???????????????????? 344?????????? .8???????? 2,635???????? 1.4
Likely to post a
 photo or video to
 Web in coming year??????? 5,444???????? 12.9??????? 22,099??????? 11.9
Engaged in any social
 networking activity?????? 2,750????????? 6.5??????? 12,384???????? 6.7
 
Source: M:Metrics, Inc., Copyright ? 2006. Survey of German, UK, French
??????? and U.S. mobile subscribers. Data based on three-month moving
??????? average for period ending 30 April, 2006, n= 15,234, Germany;
??????? 15,152, UK; 12,711, France; 34,605, US

In the UK market, UMTS operator 3 has the highest percentage of socially networked subscribers creating their own content, at 17.4 percent. In the U.S., T-Mobile has the highest penetration, at 10 percent, in the French market SFR leads with 7.1 percent and in the German market it's O2, with 10.6 percent of its base using at least one of the applications.

"As we have seen with the rise in MySpace, YouTube and Flickr, there is a substantial population of connected creators on the Web," said Mark Donovan, vice president and senior analyst, M:Metrics. "With as many as 10 percent of mobile subscribers participating in this activity over the operator network, there is a sizable business here across the entire mobile sector, which will only grow when more of these sites fully integrate mobile access."

"The mobile content industry has learnt that the ringtone and games markets are not just about the youth and are broadening their offerings accordingly," added Paul Goode, vice president and senior analyst, M:Metrics. "This is not just older groups catching up, but also the youth moving on to become creators rather than just the consumers. Social networking is the most youth-driven category of mobile content."

M:Metrics applies trusted media measurement methodologies to assess the audience for mobile content and applications. As the world's most authoritative mobile market measurement firm, M:Metrics delivers the most accurate mobile market metrics through the largest monthly survey of mobile subscribers in the U.S., U.K., Germany and France, as well as automated data collection methodologies. Below are the findings of its April Benchmark Survey.

German Mobile Subscriber Monthly Consumption of Content and Applications
 
M:Metrics Benchmark Survey: April 2006
 
????????????????????????????????????? Subscribers???? Percent????? Percent
Activity??????????????????????????????? (1000s)??????????????????? Change
 
Sent Text Message??????????????????????? 34,713??????? 79.8%???????? 0.5%
Used Photo Messaging????????????????????? 8,364??????? 19.2%??????? -0.7%
Purchased Ringtone??????????????????????? 3,012???????? 6.9%??????? -4.1%
Used Personal E-Mail????????????????????? 2,706???????? 6.2%??????? -2.6%
Browsed News and Information???????????? ?1,826???????? 4.2%???????? 2.6%
Used Mobile Instant Messenger???????????? 1,561???????? 3.6%???????? 3.4%
Used Work E-Mail????????????????????????? 1,348???????? 3.1%???????? 7.3%
Purchased Wallpaper or Screensaver??????? 1,286???????? 3.0%???????? 0.1%
Downloaded Mobile Game??????????????????? 1,061???????? 2.4%??????? -2.8%
 
Source: M:Metrics, Inc., Copyright ? 2006. Survey of German mobile
??????? subscribers. Data based on three-month moving average for period
??????? ending 30 April, 2006, n= 15,234
 
 
U.K. Mobile Subscriber Monthly Consumption of Content and Applications
 
M:Metrics Benchmark Survey: April 2006
 
????????????????????????????????????? Subscribers???? Percent????? Percent
Activity??????????????????????????????? (1000s)??????????????????? Change
 
Sent Text Message??????????????????????? 36,395??????? 84.6%???????? 1.4%
Used Photo Messaging???????????????????? 12,679??????? 29.5%???????? 7.9%
Browsed News and Information????????????? 6,449??????? 15.0%??????? 34.7%
Used Personal E-Mail?????? ???????????????2,891???????? 6.7%??????? 12.0%
Purchased Ringtone??????????????????????? 2,743???????? 6.4%???????? 2.0%
Downloaded Mobile Game??????????????????? 2,054???????? 4.8%??????? 13.3%
Used Mobile Instant Messenger???????????? 1,729???????? 4.0% ???????15.3%
Used Work E-Mail????????????????????????? 1,287???????? 3.0%??????? 15.9%
Purchased Wallpaper or Screensaver??????? 1,019???????? 2.4%??????? -3.4%
 
Source: M:Metrics, Inc., Copyright ? 2006. Survey of U.K. mobile
??????? subscribers. Data based on three-month moving average for period
??????? ending 30 April, 2006, n= 15,152
 
 
French Mobile Subscriber Monthly Consumption of Content and Applications
 
M:Metrics Benchmark Survey: April 2006
 
????????????????????????????????????? Subscribers???? Percent????? Percent
Activity??????????????????????????????? (1000s)??????????????????? Change
 
Sent Text Message??????????????????????? 29,153??????? 69.4%???????? N/A
Used Photo Messaging????????????????????? 7,329??????? 17.5%???????? N/A
Browsed News and Information????????????? 3,086???????? 7.3%???????? N/A
Purchased Ringtone??????????????????????? 2,844???????? 6.8%???????? N/A
Used Personal E-Mail????????????????????? 2,284???????? 5.4%???????? N/A
Purchased Wallpaper or Screensaver??????? 1,322???? ????3.1%???????? N/A
Used Mobile Instant Messenger???????????? 1,150???????? 2.7%???????? N/A
Used Work E-Mail??????????????????????????? 781???????? 1.9%???????? N/A
Downloaded Mobile Game????????????????????? 439???????? 1.0%???????? N/A
 
Source: M:Metrics, Inc., Copyright ? 2006. Survey of French mobile
??????? subscribers. Data based on three-month moving average for period
??????? ending 30 April, 2006, n= 12,711
 
U.S. Mobile Subscriber Monthly Consumption of Content and Applications
 
M:Metrics Benchmark Survey: April 2006
 
????????????????????????????????????? Subscribers???? Percent????? Percent
Activity??????????????????????????????? (1000s)??????????????????? Change
 
Sent Text Message??????????????????????? 65,171??????? 35.0%???????? 0.5%
Used Photo Messaging???????????????????? 20,972??????? 11.3%???????? 3.9%
Purchased Ringtone?????????????????????? 18,111???????? 9.7%??????? -1.3%
Browsed News and Information???????????? 18,065???????? 9.7%??????? -2.2%
Used Personal E-Mail???????????????????? 12,897???????? 6.9%??????? -3.0%
Used Mobile Instant Messenger??????????? 11,682???????? 6.3%??????? -0.2%
Used Work E-Mail????????????????????????? 7,364???????? 4.0%??????? -3.0%
Purchased Wallpaper or Screensaver??????? 6,731???????? 3.6%??????? -3.4%
Downloaded Mobile Game??????????????????? 4,460???????? 2.4%?????? -10.0%
 
Source: M:Metrics, Inc., Copyright ? 2006. Survey of U.S. mobile
??????? subscribers. Data based on three-month moving average for period
??????? ending 30 April, 2006, n= 34,605

About M:Metrics

M:Metrics is the mobile market measurement authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics' monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.

About M:Metrics Data

Based on continually refreshed samples of nationally representative mobile phone consumers, M:Metrics reports summarise market size, device reach, and key demographic and mobile phone usage characteristics.

The data presented here is drawn from an extensive survey questionnaire that collects specific device model and carrier subscription information from each month's sample of mobile phone subscribers, and also drills down into specific details related to current and past usage of various mobile phone applications and content. Data collected from each sample are statistically balanced and projected to the total national population of mobile phone subscribers.

Authorized Uses

Members of the press may cite research data or a portion of text provided that each is sourced to M:Metrics, for example, "Source: M:Metrics, Inc." or "According to M:Metrics, . . ." Copies of graphs, data tables or slides must include the following copyright notice affixed to all material: "Copyright ? 2006, M:Metrics, Inc."



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