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Mobile Game Development News

Weekend Reading: On User Generated Content in India

Our ContentSutra correspondent Nikhil Pahwa has written an analysis and trends piece on the rise of user-generated content in India and elsewhere..and something unique to India and other developing countries: ?For mobile content in India, the floodgates opened with the infamous pornographic MMS that was passed around from phone to phone via Bluetooth - I?m sure it created a huge market for mobile phones with cameras, and more and more people began exchanging photos and videos as a result of it. The mobile is more potent because one can post immediately, but there are issues of access availability and cost. A convergent device and a device independent network with mobile access will solve that problem eventually. The real problem, and I?m sure there are lots of people trying to figure this out - is how can UGC be monetized, because:

- The system is (mostly) unmoderated and completely unpredictable
- Any marketing gimmick that tries to hoodwink the masses will eventually be spotted by a merciless audience
- Push wont be as effective, but can survive if it is obvious as a push initiative.
- A pull, if not a viral but a search-dependent pull, will be painstakingly slow (but often worth it)
- Defining context that sells for contextual advertising for video content is going to be difficult.?

Other Common News:
1) Thai Youth Glued to Their Cell Phones
2) 4INFO Launches Free Baseball Text Alert Service
3) A way to protect mobile phones Technology
4) New Mobile Listings Service Announced
5) Emeryville--CA--USA--PRWEB--August-3--2006----Omega-Mobile-releases-a-new-mobile-Flash-Lite-casual-game-called-"King-Arthur-s-Match".-The-game-instantly-hooks-players-with-gr&article=310" class="link">Omega Mobile Releases New Mobile Flash Lite Casual Game "King Arthur's Match"

Emeryville, CA, USA (PRWEB) August 3, 2006 -- Omega Mobile releases a new mobile Flash Lite casual game called "King Arthur's Match". The game instantly hooks players with gr



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