Smackall Games - Mobile Game Developer

Mobile Game Development News

Weekend Reading: On User Generated Content in India

Our ContentSutra correspondent Nikhil Pahwa has written an analysis and trends piece on the rise of user-generated content in India and elsewhere..and something unique to India and other developing countries: ?For mobile content in India, the floodgates opened with the infamous pornographic MMS that was passed around from phone to phone via Bluetooth - I?m sure it created a huge market for mobile phones with cameras, and more and more people began exchanging photos and videos as a result of it. The mobile is more potent because one can post immediately, but there are issues of access availability and cost. A convergent device and a device independent network with mobile access will solve that problem eventually. The real problem, and I?m sure there are lots of people trying to figure this out - is how can UGC be monetized, because:

- The system is (mostly) unmoderated and completely unpredictable
- Any marketing gimmick that tries to hoodwink the masses will eventually be spotted by a merciless audience
- Push wont be as effective, but can survive if it is obvious as a push initiative.
- A pull, if not a viral but a search-dependent pull, will be painstakingly slow (but often worth it)
- Defining context that sells for contextual advertising for video content is going to be difficult.?

Other Common News:
1) Bluetooth SIG Continuing Market Research Relationship with IMS
2) BBC's Mulling Over DAB Chip for MP3 Players and Phones
3) Mobile apps will boost productivity
4) MGN Technologies Announces the Launch of Online and Mobile Casino Sweepstakes Website
5) Software Effective Solutions Concludes Sales to Leading Handheld Application Company



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