WAAT Media (www.waat.com) has added two seasoned mobile entertainment executives to expand its recently acquired mobile games business, Charismatix, Ltd., and oversee the strategy and execution of the company?s global off-deck business.
Prior to joining WAAT, Mr. Steuer served as the Managing Director of wireless products at THQ, Inc. and General Manager of Minick USA a company partially owned by THQ Wireless. Michael?s experience includes overseeing product development of a vast portfolio of mobile game brands including Nickelodeon, the National Football League, Major League Baseball, Marvel Entertainment and World Wrestling Entertainment.
?Michael?s brings a unique blend of entertainment, advertising and mobile commerce experience to our team as we integrate new innovative products and services into our industry leading mobile game development platform?, stated Ian Aaron President and CEO WAAT Media. Michael?s leadership overseeing product development of leading mobile game titles across various operator platforms and hundreds of handsets will be a great asset as we expand our mobile games business Charismatix through our existing distribution channels worldwide.?
Before joining WAAT Media, Tom Chamberlin was the sales manager at Telescope, where he developed and implemented large-scale mobile voting and SMS campaigns for Mark Burnett Productions, ABC and Discovery. Before that he was the head of sales for the Bertelsman Group, where he managed mass-scale viewer voting for shows, including Fremantle Media?s American Idol, Canadian Idol, Mark Burnett?s Rock Star and 19 Entertainment?s So You Think You Can Dance?
?Tom?s experience as a leader in the mobile marketing community and his extensive track record driving mobile marketing campaigns for major media properties makes him ideally suited to champion our off-deck business,? said Mr. Aaron. ?I?m looking forward to having Tom lead the tremendous opportunity our company has to drive mass-scale SMS campaigns for our brands worldwide.?