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Mobile Game Development News

Tele Atlas ContentLink Launches to Facilitate Development of Personalized Location-Based Application

Hannover, Germany ? Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, has unveiled at CeBIT Tele Atlas ContentLink, a unique Web-based program for content production and distribution that gives location-based application developers access to a wide range of up-to-date, specialized content and points of interest (POIs).

Tele Atlas ContentLink is designed to streamline time-to-market by allowing developers to rapidly discover and obtain the latest content provided by publishers such as entertainment, lodging and services data. Publishers of any size can post content to the portal, and leverage Tele Atlas? unique editing tools and specialized geocoding to categorize, locate and verify the precise position of their content on Tele Atlas maps. Developers can then search, acquire and download the content to create highly targeted applications and personalized downloads for personal and in-car navigation systems, mobile and wireless devices, Internet solutions and location-based services (LBS). For example, a navigation device could show end-users the nearest locations of a WiFi hotspot or parking spot, or an application could deliver content of specific interest to football enthusiasts in London.

?With Tele Atlas ContentLink, developers have the flexibility to increase product appeal by tailoring products for specific groups based on demographics, geographic regions and interests,? said Albert Cooley, senior director of tools and services, Tele Atlas. ?End users can benefit from what we believe is the most accurate, up-to-date and personalized content to help them find places and things of interest with ease and convenience.?

The continuously growing range of available content offered currently includes over 12.5 million POIs, including content from the following publishers:

-- AnchorFree: Free WiFi hotspot locations across North America
-- Future Events News Services: U.K. venues for large crowds with significant event information
? Johnson's: U.K. police stations, hospitals and local councils
? LocaKno (KAK Enterprises): U.S. culture and history points of knowledge
? MobileParking LLC: Parking garages and lots in the U.S.
? NearBio: Verified retail biodiesel fueling locations in the U.S.
? Spark Parking: Comprehensive parking facility information
? Spectator Sports: Speedway tracks in the U.K.
? Spotigo: WiFi hotspot locations across Europe and North America
? Multiple-Category POIs for Europe and North America: Millions of POIs across 16 European countries, the U.S. and Canada

Tele Atlas ContentLink is available immediately for use by qualified content providers and application developers; for additional program information, visit: http://www.teleatlas.com/Pub/Partners/ContentLink/index.htm.

Tele Atlas will demonstrate the program at CeBIT in Hannover, Germany, March 15-21, Hall #11, Booth D37.

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power some of the world?s most essential navigation and location-based services. The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Founded in 1984, the company provides maps covering 64 countries around the world. Tele Atlas has approximately 2,400 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit http://www.teleatlas.com.

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