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Smackall Games - Mobile Game Developer

Mobile Game Development News

Sony inks deal with Thumbplay

Sony Pictures Home Entertainment has inked its first direct-to-consumer mobile deal with online mobile retailer Thumbplay.

Thumbplay will offer a range of ringtones, wallpaper and games from Sony television and film properties; video will be added by year's end. Titles range from current theatrical "Open Season" to TV properties including "Jeopardy!" and "The Boondocks."

Eric Berger, vp mobile entertainment at SPHE, said Thumbplay will broaden the opportunities for consumers to get SPHE mobile content.

"Historically, our business has been selling content to consumers through mobile carriers and operators," he said. "Thumbplay is our first partner in this space because they have a terrific footprint, an impressive management team and creative subscription models."

SPHE will be added to a list of primary partnerships to be highlighted on Thumbplay, the leading mobile online retailer in September, according to Hitwise data, including Lifetime Television and Heavy.com.

Other Common News:
1) Borders Bookstore To Use Mobile For Promotion
2) NAVTEQ to Power ReignCom's First Wi-Fi Enabled Portable Media Device
3) Mobile Business Application Usage to Surge by 2009, Driving Need for Device Management
4) Cingular Goes to Head of Class in Wake Forest University Mobile Program
5) New PCI DSS Compliant Payment Software Approaches the Market

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