Indian division of Newscorp?s STAR TV is ramping up its
mobile content media initiatives. STAR
India
India plans to launch a dedicated multi-lingual mobile audio channel, Star Voice, in July. The mobile-based interactive voice system will offer consumers entertainment and other personalized updates. ?We would like to be the first player going at the property,? Star Entertainment India CEO Sameer Nair said. STAR has also revamped its website www.star7827.com. [Via our sister site ContentSutra]