Smackall Games - Mobile Game Developer

Mobile Game Development News

Redbook Starting A Mobile Marketing Campaign For Older Consumers

This is a tough one, since it is still very early in the U.S. market, especially trying to do mobile marketing to older consumers (well, in this case they mean middle aged, not seniors). WSJ has a good story on how the Hearst-owned magazine Redbook, aimed at women in her mid-30s to mid-40, is launching a mobile sweepstakes game. In what is planned to be the first of several games over the next year arranged with mobile marketing firm Limbo 41414, Redbook readers can bid on a year?s worth of movie tickets by sending text messages from their phones. The bidder with the lowest offer unmatched by anyone else wins. Redbook hopes the sweepstakes games will boost its profile with its readers?and provide a new source of ad revenue, through the sale of sponsorships for the sweepstakes.

Other Common News:
1) New Market Report Outlines the Size, Scope and Future Prospects of the Mobile Enterprise Market Worldwide
2) VOIP Application for Low Cost International Calls for Symbian-Supported Phones Announced by MINO Wireless
3) Celcom Selects First Hop To Deploy Mobile Browsing And Multimedia Solution
4) Qualcomm mapping out 4 rural connectivity projects
5) Sudoku Mobile Game Guide



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