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Mobile Game Development News

Random House Promotes Book With SMS Chapter

Book publisher Random House is promoting a new book?Life?s a Pitch?by sending the first chapter via SMS, reports NMA. The chapter is available for free, although I have to wonder how short the chapter is for it to be feasible to be sent by SMS. People who get the chapter also receive details on how to get a 40 percent discount on the book from shops. It sounds like a one-off thing, although if it?s successful I?m sure it will be repeated.

Other Common News:
1) Mobile Payments Firm Obopay Buys Small Rival BillMonk
2) U.K. Study Shows Youth Tunes In To Targeted Mobile Ads
3) Gameloft Japan Launches New Baseball Game for Vodafone live!
4) SolidLabs Revolutionizes Mobile Chat with New FlashLite Client
5) Stollmann Takes Role in Working Group for the Standardization of a Bluetooth Software Interface

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