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Mobile Game Development News

Playtech secures first major move into land-based gaming market

Contract signed with subsidiary, Videobet and leading Mexican casino operator

Playtech (AIM: PTEC), the AIM listed international designer, developer and licensor of software for the gaming industry, announces today that its fully owned land-based subsidiary, Videobet has entered into a long-term licensing contract with leading Mexican casino operator, Entretenimiento De Mexico, S.A. De C.V. (?EMex?).

Under the terms of the three-year contract, EMex will add Videobet?s revolutionary server based gaming product to its existing and future gaming estates. In addition, EMex will be leveraging its land-based presence and the cross selling opportunities offered through other Playtech group products by offering online casino and mobile gaming to the entire Latin American market ? a first for a Mexican casino group.

Emex is the single largest video-slot casino operator in the Mexican market with 12 gaming halls, in excess of 4,000 machines and 180,000 registered players.

Videobet successfully launched its product in August 2006. The comprehensive server-based gaming system features a captivating suite of 45 games, supported by a powerful real-time management back-end with dynamic content delivery and unparalleled control over the entire operation. It also provides significant cross-selling opportunities and synergies with Playtech?s online and mobile products.

Avigur Zmora, CEO of Playtech, said:

?This deal is the first significant step for our land-based offering, opening up a whole new market whilst complimenting and further strengthening our existing portfolio. This product provides a great opportunity for land based casino operators to diversify their offering and increase customer loyalty by cross selling to online and mobile products. We are delighted to be working with such a successful and established company in EMex and we believe that it will greatly benefit their players by offering a superior gaming experience coupled with unparalleled management control.

Arturo Rojas, CEO of Entretenimiento De Mexico, S.A. De C.V. said: We are confident that our players are going to be delighted by the choice of being able to play their favourite game in either one of our land-based facilities, or on their home computer or other consumer electronic devices. With the addition of mobile gaming, Emex will possess a full-suite of gaming opportunities for our players; land-based, computer based, and mobile phone.

Our ongoing focus groups show that our players will enjoy the ability to utilize gaming entertainment from more places than just a casino floor. They will be able to enjoy from the comfort of their own home or while they wait to catch a flight at the airport. EMex has one of the largest bases of gaming clubs in the Republic of Mexico, possessing a registered player list of over 180,000 members, and we are excited about being able to expand into the online world in such a dramatic and complete way by using Playtech's technologies.

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More on Playtech

Playtech develops unified software platforms for the online gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications ? online casino, poker, bingo, mobile telephone gaming, live gaming, land-based kiosk networks and fixed-odds games ? are fully inter-compatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Videobet is the land-based spin-off of Playtech's successful online platform that offers a comprehensive, server-based gaming system for land-based operators as well as stand-alone or local network casino floor machines. Founded in 1999, Playtech has over 300 personnel distributed globally, around eighty percent of whom are engaged in research and development of current and future gaming technologies.

Website: www.playtech.com

More on Videobet

The Videobet Gaming Platform is fully compatible with all major payment processing devices, enabling easy integration with new and existing gaming terminals, and can be deployed at most locations from casinos to betting shops, hotel lobbies and cruise ships. The Videobet platform includes full support for peripheral devices from all leading OEM vendors, enabling easy integration with existing systems as well as new customer installations.

Website: www.videobet.com

About Entretenimiento De Mexico, S.A. De C.V.

EMex ( Entretenimiento De Mexico, S.A. De C.V) is a Mexican based company with offices in Monterrey, Mexico. Emex, and its subsidiaries, currently have 12 locations operational throughout the country, serving over 2,500,000 players per year. In the near-term, Emex and its partners plan to double the number of gaming clubs currently in operation by mid-2008. Long-term, EMex envisions that they will have over 15,000 machines in operation by the time the 2010 calendar year commences. The permits that EMex holds from the federal Secretaria de Gobernacion de Mexico are valid until 2030.

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