Smackall Games - Mobile Game Developer

Mobile Game Development News

Nokia?s High-End Target

Nokia is focusing on high-end and specialized handsets, banking on convergence in a big way (and realizing that competing on low-margin handsets with OEMs is not going to be fun). ?One of the things you have to realize is that we are really focused on convergence devices; devices that play music, that double as cameras, can access e-mail, the whole thing...What we need to do now is make sure we?re delivering an incredible experience to those devices,? according to Gregg Sauter, Nokia?s director of games publishing. This strategy is exemplified in the N-Gage, a bold move that bombed in the market...although Nokia doesn?t like to admit that. ?What a lot of people don?t realize is that, from our studies, the people who bought the N-Gage had some of the highest consumer satisfaction rates we?ve ever seen...The problem was, the install base was just too small,? said Sauter. This was mostly because of the N-Gage Arena, by most accounts one of the best mobile gaming communities around, even one of the best communities around. Nokia wants to build on that, but it has to get the handsets right?

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