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Mobile Game Development News

Nellymoser and Third Screen Media Partner to Create Mobile Advertising and Rich Media Powerhouse

Nellymoser, the leading next-generation mobile media platform company, and Third Screen Media, the leading provider of mobile advertising software and services, announce the creation of a strategic partnership that provides a single, integrated advertising and rich media solution for content providers and network operators.

Content owners and mobile operators can now seamlessly integrate mobile advertising with rich mobile media end-user experiences powered by Nellymoser?s ASAO Next Generation Mobile Media Platform. In addition, Third Screen Media?s MADX advertising delivery technology will be used in tandem with Control.Point, the Web-based management console for the ASAO platform that provides real time control over content management, publishing, reporting, and operations.

?This strong partnership is a win-win for our customers, advertisers and shareholders as our customers initiate or broaden their content offerings to include new revenue generating vehicles,? said John Puterbaugh, CEO, Nellymoser. ?We are excited by the opportunity to work with Third Screen Media, as this partnership creates new value for all constituents and stands out in a marketplace where content providers and mobile operators are looking to offer new levels of innovative content and user experiences to consumers while generating new revenue streams.? ?As mobile subscribers demand a richer user experience, advertising becomes the key enabler for the delivery of personalized innovative mobile media,? said Tom Burgess, CEO, Third Screen Media. ?Our partnership with Nellymoser brings together the necessary elements to ensure that network operators and content creators are delivering this rewarding experience to the growing number of next-generation handheld device users.?

Nellymoser?s ASAO Next Generation Mobile Media Platform enables content providers and network operators to deliver interactive and personalized mobile experiences that include video, music, ringtones, graphics and games, and make it easy and fun for consumers to search, discover, preview, purchase, share and enjoy mobile content directly from their mobile devices. By linking advertisers, publishers, and mobile phone carriers together on a common platform, Third Screen Media?s MADX product suite increases the efficiency and time-to-market for the buying and selling of mobile advertising. MADX goes beyond ad delivery by providing in-depth analytical tools and publisher inventory management, yielding the highest possible ROI. The MADX platform gives publishers, agencies and carriers a common view of all mobile inventory, as well as all the tools necessary to capitalize on the mobile advertising opportunity.

About Nellymoser?

Nellymoser is a leading provider of rich mobile media solutions for mass market, network connected mobile devices. Utilizing Nellymoser's ASAO Next Generation Mobile Media Platform and portfolio of configurable rich media application frameworks, leading media companies and network operators deliver interactive and personalized mobile experiences that include video, music, ringtones, graphics and games, making it easy and fun for consumers to search, discover, preview, purchase, share and enjoy mobile content directly from their mobile devices. Customers include MTV, Warner Music Group, Hachette Filipacchi Media US IGN/Fox, InfoMedia, Microsoft, Zingy, Leapfrog, Sony, Ericsson, Vivendi and Electronic Arts. For more information, visit www.nellymoser.com.

About Third Screen Media (TSM)

TSM is a software and services company that enables advertising on mobile phones and wireless devices. TSM?s MADX product suite links advertisers, publishers, and mobile phone carriers together on a common platform to increase the efficiency and time-to-market for the buying and selling of mobile advertising in WAP, video, MMS and downloadable applications. MADX goes beyond ad delivery by providing in-depth research, planning and publisher inventory management analytical tools, yielding the highest possible ROI. Third Screen Media also operates the TSM|Network, the largest single source of mobile advertising inventory offering best-in-class content, targeted demographics and broad reach. Customers and partners such as USA TODAY, MasterCard, Dunkin Donuts, MSN, The Weather Channel and the world?s largest advertising agencies rely on Third Screen Media?s products and services to manage advertising campaigns uniquely optimized for mobile devices. For more information about Third Screen Media, visit www.thirdscreenmedia.com.

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