A deal between Amobee and Exit Games will have the former inserting ads within games distributed by the latter, reports ClickZ.

Ads will be enabled by licensees of Neutron mobile multiplayer solution from Exit Games. That arrangement means the ads can run on mobile devices from any carrier.

It's up to the game developers to decide the volume and placement of ads. That can include completely eliminating ads for players who choose that option.

Exit Games receives a portion of the ad revenue under the terms of the deal. Most of that revenue, though, goes to the game developer.