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Multimedia First for Clickatell?s Showcase

New Application Extends Customers? Ability to Make Mobile Messages Work for Them

REDWOOD CITY, Calif.--Clickatell Inc., the world?s #1 global mobile messaging company, and busineSMS Software, a leading provider of software solutions for mobile messaging, today announced the launch of the first multimedia messaging application to support rapid content sharing and social media interaction. busineSMS recently launched the Altona application and it will be featured in Clickatell?s third party application showcase in April 2007.

Altona is a desktop-based multimedia composer that gives users the ability to quickly and easily send and share multimedia web content on a cell phone. Now that the application has been included on Clickatell?s application showcase, users in various countries can send and share multimedia messages anywhere in the world with a simple drag and drop function. Messages will be sent via Clickatell?s global messaging gateways and network ? delivering messages to handsets on over 600 networks in almost 200 countries.

Using the Altona application, consumers everywhere can now send pictures, sound, video and text found on the web to any mobile phone, anywhere around the world. ?This is a world first from a global reach perspective. It allows consumers and businesses to take advantage of the multimedia capabilities available today to send wallpaper, slideshows, ringtones, coupons, barcodes, podcasts, video trailers, and of course, text messages,? says Jonathan Zufi, managing partner at busineSMS.

?busineSMS?s Altona is a great example of an application making mobile messaging and rich content sharing accessible and simple to use. Clickatell focuses on providing the world?s broadest and most reliable messaging network and we are delighted that developers and innovators are using our global network to launch innovative services. Altona is a great application and makes the sharing of content truly simple and seamless,? said Clickatell CEO, Pieter de Villiers.

The Clickatell showcase offers the mobile application developer community a high profile stage to promote their messaging applications. Stringent testing by Clickatell?s engineers means only the best of breed applications appear on the showcase. All showcase software is fully integrated into Clickatell?s powerful messaging gateway and will be promoted to Clickatell?s more than 8,000 customers ranging form Fortune 500 companies to SMEs.

About Clickatell, Inc.

Clickatell is the premier global mobile messaging operator with over 8,000 customers across 600 networks spanning almost 200 countries. Clickatell's messaging gateways connect directly and securely with the infrastructure of carriers worldwide. This enables Clickatell to guarantee delivery and receipt of massive quantities of inbound and outbound messages in real-time to any device, i.e. cell phone, smart phone, landline, fax, pager, PC or any IP-connected device. Clickatell's enterprise-grade Multimode Messaging Manager is built on open architecture and standards allowing today's devices to connect transparently across multiple channels. Headquartered in Redwood Shores, California, the company has offices in the United Kingdom and South Africa.

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