MyMobileConcierge Set to Launch in Fall
Mobile Ready Entertainment Corp. (Other OTC:MBRN.PK - News) and its wholly owned subsidiary Key2Travel announce its campaign to B2B mobile and wireless devices. MBRN will be launching a pioneering affinity marketing campaign specifically designed with small and medium business in mind called "MyMobileConcierge" that packages compelling entertainment content with great travel opportunities for consumers. The MyMobileConcierge service includes restaurant, nightlife, hotel, business service, museum listings and other localized information licensed from all award-winning premium content and information companies. Consumers will be able to access information for the 25 top U.S. cities and vacation destinations via their mobile phones or PDAs.
According to Erick Rodriguez, CEO of Key2Travel and SVP of Business Development for MBRN "With MyMobileConcierge, we're offering comprehensive entertainment and travel information to consumers, while presenting great affinity opportunities on a unique mobile platform, complete with its hip, sleek branding."
The platform is being developed for Mobile Ready by inside developers. A beta launch is expected in late 4th Quarter 2006.
"Like no other niche market, we see small to medium-sized business embracing the MyMobileConcierge service as a sophisticated way to extend travel and entertainment to employees and executives on the move," said Josh Eikov, CEO of MBRN. "With more then 23M small and medium businesses we hope that at a price point of between $150-250 per year almost every small to medium-sized company in North America will start will reap the benefits of this new platform."
About Mobile Ready Entertainment Corporation
Mobile Ready Entertainment Corporation is a wireless and media holding company specializing in the entertainment and educational vertical market segments. Through our subsidiaries we will develop, market and sell wireless application software and entertainment-based content for mobile devices. Our value proposition is to unlock, integrate and seamlessly deliver all types of data to wireless devices, whether streaming movies, music video or television content and digital radio delivery to the growing consumer market via channel and content partners -- anytime, anywhere. We deliver these products and services globally across most of the major cellular networks and prominent wireless device operating systems. For more information about Mobile Ready, please visit its website at www.mymobilereadyec.com.
For information about Key2Travel please visit www.key2travel.com.
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