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Mobile Local Comparison Shopping Gets a Boost as GPShopper Partners with Channel Intelligence

Channel Intelligence (CI), the leader in technology innovation for Web-initiated commerce, and GPShopper, the leader in mobile marketing, today announced a partnership to enhance local and online ecommerce accessibility on mobile phones. The partnership marks the expansion of CI?s SellCore Platform Solutions into the mobile market.

GPShopper is best known for bringing location-aware mobile marketing initiatives to local businesses and national chains through the free consumer mobile application Slifter (http://www.slifter.com). The service enables a consumer to find the nearest retail location where a product is available by typing the product name and their zip code into a cell phone. The partnership with CI, through the adoption of the SellCore services marks a pioneering advancement in comparison shopping technology that allows for advanced capabilities and increased accuracy of data for mobile shoppers.

Founder and CEO of GPShopper Alex Muller said, ?Mobile marketing has reached a critical point as brick-and-mortar retailers are realizing the benefits of meeting the needs of shoppers in relevant, innovative ways. Our partnership with Channel Intelligence provides significant value for retailers as it advances the options that consumers have to make shopping more convenient, with more ways to find and purchase products right when they want to.?

Roger Robbins, CI?s Vice President Strategic Alliances, said ?Channel Intelligence is excited to be working with GPShopper on their unique mobile shopping approach. With our SellCore services designed to allow fast integration of both local and online ecommerce data, GPShopper can focus on providing advanced features and functionality for their customers while we provide optimal management of data.?

SellCore Platform Solutions is the latest innovation in product data management from CI, designed to manage diverse product data from various sources while allowing CSEs to focus on creating a unique consumer experience. SellCore makes available all retailer product data, online or local, in one common format. Data can be delivered in multiple ways, including through feeds organized by category or retailer, with an edge server that CI updates and CSEs publish from, or in real time by Web API. CSEs are able to leverage CI?s deep retail relationships through the flexible integration, partnership approach and fast time-to-market of SellCore.

Slifter is GPShopper?s flagship consumer product, accessible for free via SMS, wireless web, or Java application on almost any mobile device. Consumers using the location-aware Slifter application are able to search for a product and immediately learn if it is in stock at a nearby store. They are also provided with product price, descriptions and images, as well as the store?s location, phone number and even a street map. Additionally, they can save the item to personal shopping lists or send it to a friend via text messaging. Retailers and brands that use the GPShopper technology are able to enhance their ongoing brand awareness campaigns as well as expand the effectiveness of product promotions by adding a mobile marketing component to their initiatives. Detailed real-time analytics of consumer mobile activity enables marketers to adjust their marketing spend and initiatives immediately to better take advantage of a positive trend, as well as the ability to effectively evaluate the impact of a mobile marketing program.

About GPShopper LLC

New York City-based GPShopper is a leading mobile marketing technology company whose products and services connect consumers to offline, real-world purchase point locations through wireless technology. The Company?s flagship consumer product, Slifter, is accessible for free via SMS (text ?SMS? to 75438), wireless web, or Java application on almost any mobile device. For more information on GPShopper and its products and services, please visit http://www.gpshopper.com.

About Channel Intelligence

Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of on-demand data solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI?s patented optimization technology and data solutions currently manage and syndicate over $2.5B in product value to over 50 destinations every day. CI customers include nearly 200 of the world?s best known retail and manufacturing brands such as Best Buy, Baby Universe, Canon, Circuit City, eToys Direct, Fujifilm, HP Home and Home Office, ICE.com, LG Electronics, Northern Tool + Equipment, Olympus, Panasonic, PC Mall, PETCO, Rooms To Go, Target, Things Remembered and more. For more information, visit the company?s website at http://www.channelintelligence.com.

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