Mobicious wants to make it easy for cell phone users to search for, download and rank the world of services and features for cellphones. The usual suspects are here: videos, photos, ringtones, games and other applications that can be used on your mobile phone. Mobicious will flag the free and the for fee.
There is not much new here. It seems that Mobicious plans to get ahead through a more clever marketing plan. The company says its in soft launch mode and is planning a more intensive test in the fall. Much of its focus is on college students because they tend to be heavy users of mobile content. Mobicious is planning to launch about 100 microsites with features specifically designed for particular schools later this year. It plans to earn a living through ads and affiliate deals.
The startup was founded by David Chang, who previously worked at M-Qube (sold to Verisign for $250M). He founded Mobicious with George Grey, formerly president and COO of SavaJe Technologies. Waltham, MA-based Mobicious has raised $4M from North Bridge Ventures and Carmel Ventures.
The startup competes with Tappity, Mowser and Mobispine.