Smackall Games - Mobile Game Developer

Mobile Game Development News

Jitterbug Targets Seniors By Avoiding Content Clutter

When it comes to niche markets they don?t get much bigger than the Baby Boomers, the upper range of which is targeted by Jitterbug, an MVNO aimed at seniors who are uncomfortable with mobile technology which launched last October. BusinessWeek has a good overview of the service and its range of content?or more specifically its intentional absence of a range of content. The menu system on the Samsung-manufactured handset has been replaced by a series of questions with a yes or no response and as much of the service as possible has been removed from the handset and put on the web. My personal favorite is replacing the signal strength reader with a dial tone?no dial tone, no service. The handset is strongly integrated with the service, for example the voicemail system fit with the yes/no options on the phone. There?s unlikely to be much interesting mobile content for the service, but it is a good example of thinking about the needs and wants of a niche and answering those needs and wants, rather than just sticking a brand name on an over-priced phone.

Other Common News:
1) IusaTV -- Mobile TV In Mexico
2) Powerful Mobile Application From Windows Live
3) fring Has Revolutionized Mobile Communication with the First Real mVoIP Application for Nokia S60 3rd Edition Handsets
4) New On-Device Portal & Mobile TV Soccer Application Being Piloted
5) Yahoo Plans To Roll Out Mobile Browser From Bangalore R&D; To Hire 200 Software Pros



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