SAN FRANCISCO, Oct. 9 - Ingenio, Inc., the pioneer and leading provider of Pay Per Call(R) advertising, today announced an agreement with Microsoft that enables Ingenio Pay Per Call listings on Windows Live Search for mobile. When mobile users search for local business information, such as restaurants, travel and hotel information or other local services, relevant Ingenio Pay Per Call advertisers appear within these results. Windows Live Search for mobile is the latest partner to join the Ingenio Pay Per Call Advertising Network, which generates more than one billion consumer search queries monthly.
"Today's news underscores Pay Per Call as a key growth driver for the overall market for paid search services, in both wired and unwired environments," said Matt Booth, Program Director, Interactive Local Media, The Kelsey Group. "Our current forecast indicates the market for Pay Per Call advertising is poised to reach $3.7 billion in the next four years, and the rapid growth in mobile search is certain to further Pay Per Call adoption among top-tier advertisers and publishers."
Windows Live Search delivers powerful and personal search services that help consumers find what they are looking for on the Web, their desktop, their mobile device or in their local geographic area, such as instant answers, documents, pictures, multimedia content, local information and immersive maps.
"Pay Per Call has emerged as a compelling value proposition in the world of paid search advertising," said John DeVitis, Product Unit Manager for Windows Live Search for mobile. "The concept of driving phone calls from the web and mobile search on a performance-basis resonates with advertisers. Services like Ingenio Pay Per Call appeal to entirely new advertiser segments and enhance the consumer search experience. Given Ingenio's technology and mobile advertising expertise, the company is a natural partner for us."
In 2004, Ingenio launched and now operates the industry's leading Pay Per Call Advertising Network. Ingenio Pay Per Call allows any business to tap the popularity of consumer search to generate targeted, qualified phone leads from a variety of online and offline channels, and pay only for calls received. To participate, advertisers visit www.ingenio.com to set up a free account and create an ad listing.
"The growth in mobile, local and vertical search is undeniable, all of which make the Pay Per Call advertising model more relevant than ever before," said Marc Barach, Chief Marketing Officer, Ingenio. "We welcome the addition of Windows Live Search for mobile to our advertising network, and are excited to deliver our advertisers the kind of paid search ROI they can't find anywhere else."
Ingenio listings on Windows Live Search for mobile are live today at http://mobile.live.com/search .
About Ingenio, Inc.
Ingenio empowers service-oriented businesses and individuals to maximize Internet commerce through the power of voice. Ingenio's suite of voice-commerce applications, including Pay Per Call(R), Live!Advice(TM) and Ether(TM), are all designed to help the services economy flourish online, and have connected millions of buyers and sellers around the world. A profitable company, Ingenio produces 20 million minutes in v-commerce transactions each quarter, and works with top-tier customers and partners in both America and Europe, including AOL, InfoSpace, Microsoft, YellowPages.com and MIVA, Inc. For more information, please visit www.ingenio.com