The Hyderabad based IMImobile, a leading global end-to-end enabler of mobile Value Added Services has bagged the exclusive distribution rights for 'The Official Melody of the 2006 FIFA World Cup' to over 90 million mobile subscribers spread over 17 countries in Indian Subcontinent, Middle East and Africa.
IMImobile has signed a license agreement with London based Kobalt Music Publishing Limited, which controls and administers the copyright to 'The Official Melody of the 2006 FIFA World Cup' on behalf of the Federation Internationale de Football Association (FIFA).
During the 2006 FIFA World Cup, IMImobile will offer a full range of mobile download content in the form of Mono tones/Poly tones/True tones & caller Ring back tones.
Bibhu Kumar, Vice President, Marketing and Sales, IMImobile, said, "The Official Melody of the 2006 FIFA World Cup is one fine example of how music combined with such mega sports show can help draw an even wider fan base and increase the event's popularity."
IMImobile has bagged the rights to distribute the the Melody in India, Sri Lanka, Bangladesh, Mauritius, UAE, Saudi Arabia, Bahrain, Oman, Qatar, Kuwait, Congo, El Salvador, Panama, Trinidad and Tobago, Nigeria, Honduras and Guatemala. It also has the rights to sub license across operators and aggregators in these countries.
In the sports front, IMImobile was the only VAS enabler to distribute Johnnie Walker Super Series to cell phone users in India, Sri Lanka and Bangladesh in October last year. The 2006 FIFA World Cup Germany commences tomorrow, June 9, with the finals to be held on July 9.