Smackall Games - Mobile Game Developer

Mobile Game Development News

Google Wins Its First Indian Operator For Mobile Search

Chalk up another one for Google. Today India?s Bharti Airtel announced a strategic partnership with the search giant. According to the press release, Google will power mobile search on the Airtel Live mobile WAP portal in allowing users to search on-portal content (Airtel Live has over 50,000 pieces of content) as well as the wider Web. Google will bring its search monetization capabilities to the table, incorporating Mobile Ads - text advertisements linked to key word search terms ? ?alongside search results on the Airtel Live mobile portal.? (No mention of branding or any comment on the revenue these ads might bring in ? but I have calls out to Google and will update this post with more detail as it comes in.)

Other Common News:
1) Mobile working scuppers office romance
2) Nielsen starts up another mobile measurement service
3) `Go vernacular' is message
4) RPT UBC Media says digital radio music download trial shows 83 pct acceptance
5) Golden Joystick Awards



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