London, UK. – November 15, 2006 – Glu Mobile, a leading global publisher of mobile entertainment, today announced the European launch of two titles that bring the World Series of Poker experience to the mobile phone with the launches of World Series of Poker Texas Hold’em and World Series of Poker Player Advisor. Featuring poker legend Chris “Jesus” Ferguson, these are the first two products in the World Series of Poker mobile portfolio based on a multi-year, worldwide alliance between Glu and Harrah’s License Company, LLC, an affiliate of Harrah’s Entertainment, Inc., (NYSE: HET).
Both titles games will be rolling out across European territories over the fall and winter of 2006. World Series of Poker Texas Hold’em is the most authentic poker experience on mobile with the game, players and environment based on the longest running poker tournament in history and the richest sporting event in the world. The game allows players to compete against WSOP champions such as Chris “Jesus” Ferguson and Scott Fischman and features Chris Ferguson as the in-game advisor, giving players of all levels the ability to improve their skills by soliciting advice on how to play their hand whilst ingame.
World Series of Poker Player Advisor is the ultimate poker toolkit for players looking to improve their game, including insider strategies, tips and advice from Chris Ferguson to help players master Texas Hold’em.
“Both of these mobile products are authentic experiences that will help players of all levels improve their game and experience the thrills and excitement of the World Series of Poker,” said Jeffrey Pollack, Commissioner of the World Series of Poker. ”We're pleased to be in an alliance with GLU and offer these products to poker fans throughout
The rise in popularity of poker has been immense, with new players joining the fun of this easy to learn, yet involving, game on a daily basis,” said Patrick Mork, marketing director of EMEA, Glu Mobile. “World Series of Poker is the royal flush of poker brands and holds the best hand on this table - these mobile games give fans the perfect way to enjoy the game wherever they are, and also develop their skills in the process.
For more information, visit www.wsopmobile.com.
About Glu Mobile
Glu Mobile is a leading developer and global publisher of mobile entertainment. Glu's portfolio of games, ringtones, wallpapers and information applications include both original titles and entertainment based on major brands from Atari, Cartoon Network, Celador International, FOX Sports Interactive, Harrah’s, Hasbro, PlayFirst, PopCap Games, Sega and Twentieth Century Fox. Based in San Mateo, California with offices in Hong Kong, London and Manchester, Glu is funded by top venture firms NEA, BA Venture Partners, Granite Global Ventures, Sienna Ventures and Globespan Capital Partners, and by Time Warner Investments. Recently Glu acquired the UK-based mobile entertainment company iFone, adding SONIC THE HEDGEHOG, MONOPOLY, and ATARI Classics to its portfolio. Consumers can find fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.
About Harrah's Entertainment
Harrah's Entertainment, Inc. (NYSE:HET) is the world's largest provider of branded casino entertainment. Since it's beginning in Reno, Nevada, 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. More information is available at www.harrahs.com and www.worldseriesofpoker.com.
GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. World Series of Poker, WSOP and related designs are trademarks or registered trademarks of Harrah’s License Company, LLC. Used with permission. All other names and trademarks are trademarks or registered trademarks of their respective owners.