Wireless Device Application Improves Discovery of myGlobe Wireless Services
BELLEVUE, Wash.--Globe Telecom, serving over 13 million subscribers in Asia, today announced that they selected Action Engine to create and deploy a new mobile offline portal solution that offers a breakthrough in wireless data services usability.
Globe will use Action Engine technology to introduce their customers to a browserless, client/server approach to searching for mobile content. This reduces the time to discover and access Globe content and services as the majority of searching takes place offline.
?Action Engine?s award-winning technology gives Globe Telecom customers an intuitive way to discover new services and content using their mobile devices,? said Mario Domingo, Head of VAS & Service Creation, Globe Telecom. ?By emphasizing greater offline capabilities and efficient use of the network, we are delivering a faster approach for customers to find and download the wireless content they need.?
?By performing menu navigation offline and reducing the number of required trips to the network, Action Engine?s technology delivers 20x faster results than standard online portals,? said Scott G. Silk, President and CEO of Action Engine. ?Leading-edge mobile operators, like Globe Telecom, understand that delivering a network efficient wireless user experience is the key to providing long-term customer satisfaction with wireless data services. This is the start of a strategic relationship between Action Engine and Globe Telecom where we are dedicated to providing a superior user experience.?
When the deployment is completed in the months ahead, this groundbreaking solution will allow Globe subscribers to access the service across a broad range of both in-market and new handsets.
About Globe Telecom
Globe Telecom has a long history of uniting people by forging strong links of communication throughout the Philippines and with the world. From its humble beginnings as a radio and telegraph company in the 1920s, Globe has steadily evolved to become the industry leader that it is today. In 1993, Globe formed a partnership with SingTel International to further expand its capability to service the increasing telecommunications needs of a growing and vibrant economy.
Globe has the distinction of being the first mobile services provider in the Philippines to offer SMS, MMS and other technological innovations. Globe also offers business solution packages through GlobeSolutions and wireline and Internet services through Innove Communications.
Globe's corporate leadership and pioneering services have been recognized by industry stalwarts in the region. Some of its most recent accolades include "Most Innovative Service of the Year 2004" for its over-the-air reloading application Share-a-Load, from Asian MobileNews, and Best Asian GSM Carrier from Telecom Asia Awards 2004.
Globe is listed in the Philippine Stock Exchange (PSE:GLO). For more information, visit www.globe.com.ph.
About Action Engine
Winner of the IDC Top 10, the Fierce 15, and the Mobile Star Awards, Action Engine? Corporation, the on-device portal company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform? introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company?s award-winning mobile search, mobile advertising, and location-based service solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine?s software has been deployed by a robust list of global companies that include Globe Telecom, Sprint, Verizon Wireless, SingTel, Optus, MSNBC.com, TiVo, and SmartVideo. Additional information is available at +1(425) 498-1500 (Americas/AsiaPac), +44 (0) 1628 509088 (UK/EMEA), firstname.lastname@example.org and www.actionengine.com.
Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.