Gameloft to Bring the Land of Far Far Away to Mobile Gamers Around the World
NEW YORK-- Gameloft, a leading developer and publisher of mobile games, announced today a domestic and international licensing agreement with DreamWorks Animation SKG based on the animated feature film, Shrek the Third, in theatres May 18th.
The mobile game will closely follow the storyline of the film with appearances from all the main characters. Shrek the Third, the mobile game, is scheduled for release across 170 operators in over 75 countries, in conjunction with the movie.
?We are thrilled to partner with DreamWorks Animation to bring the imaginative world of Shrek the Third to mobile gamers worldwide,? said Michel Guillemot, president, Gameloft. ?We look forward to collaborating with DreamWorks to capture the trademark humor and originality featured in the Shrek series in our products.?
"Gameloft's history of producing award-winning mobile games speaks for itself," said Rick Rekedal, head of U.S. Licensing, DreamWorks Consumer Products. "We are confident this license will deliver a truly enjoyable mobile game experience for Shrek fans and gamers alike."
When Shrek married Fiona, the last thing he had in mind was becoming the next King. But when Shrek?s father-in-law, King Harold, suddenly croaks, that is exactly what he faces. Unless Shrek (with the help of his trusted companions Donkey and Puss In Boots) can find a suitable King for Far Far Away, the ogre could be stuck with the job. The most promising candidate, Fiona?s cousin Artie, an underachieving Medieval high school slacker, proves to be more of a challenge than they bargained for.
Shrek the Third is the latest chapter in the franchise that brought us the Academy Award? -winning blockbuster, Shrek, and the highest grossing animated movie of all time, Shrek 2.
Gameloft is a leading international publisher and developer of video games for mobile phones. Founded in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew, or Symbian technology. The total number of mobile handsets with this technology is expected to exceed two billion units in 2008 (ARC GROUP).
Thanks to partnership agreements with leading licensors and personalities such as Ubisoft Entertainment, Universal Pictures, Touchstone Television, Viacom, Sony Pictures, FifPro, Paris Hilton Ent., Lamborghini, Derek Jeter, Reggie Bush, Vijay Singh, Andrei Schevchenko, and Djibril Ciss?, Gameloft has formed strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates such brands as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.
As a result of agreements with telecom carriers, handset manufacturers, specialized distributors and its online store, Gameloft now boasts a distribution network covering 75 countries.
Gameloft has worldwide offices in New York, San Francisco, Montreal, Mexico, Buenos Aires, Paris, London, D?sseldorf, Milan, Madrid, New Delhi, Seoul, Hong Kong, Beijing, and Tokyo. Gameloft is listed on the Euronext Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)
For more information, visit www.gameloft.com.
? 2001 Gameloft - All rights reserved - Gameloft and Gameloft logo are registered trademarks of Gameloft S.A. - All rights reserved.
Shrek is a registered trademark of DreamWorks Animation L.L.C.
Shrek the Third TM & ? 2007 DreamWorks Animation L.L.C.