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Gameloft Teams Up with Poker Champion Gus Hansen for Million Dollar Poker Game

Four Time World Poker Tour Winner Applies Strategy and Skill to Next Level Poker Title

NEW YORK--Gameloft?, a leading publisher and developer of video games for mobile phones, today announced it has signed an exclusive deal with world famous poker legend Gus Hansen to develop Gameloft's Million Dollar Poker. The game is designed to be the most accessible and advanced poker game to date and will feature all of the skill, strategy and expertise that four-time World Poker Tour champion, Gus Hansen has to offer. Million Dollar Poker will hit all major carrier decks on October 29, 2007.

"Poker games are a staple in the arena of mobile games and our challenge was to develop the next evolution of them," said Gonzague de Vallois, vice president of publishing, Gameloft. "With Million Dollar Poker, we have succeeded through integrating Gus Hansen's strategic genius and input to create one of the most challenging poker games that takes on the player on a mental level."

Gus Hansen has provided his expertise to the game providing players with the most reality based poker experience to ever hit mobile phones. More than just the average Poker game, Gameloft's Million Dollar Poker will feature a new and innovative Artificial Intelligence engine that will constantly evolve and challenge the player. For the first time ever, a psychological dimension is applied that will allow the AI to study its opponent, remember their moves and strategize against them. An original integrated function creates over one million unique opponent profiles, assuring that each gamer's playing level will be perfectly matched. Thanks to this feature, the player will never face the same opponent twice.

"It was truly an exciting and eye-opening process for me working with Gameloft to develop this poker title," said Gus Hansen. "The amount of thought and detail put into creating this game was impressive. I was able to contribute knowledge of my poker skills, but Gameloft taught me a few things about developing a great poker game."

About Gameloft

Gameloft is a leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed two billion units in 2008.

Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, Dreamworks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Warner Bros., FifPro, Lamborghini, Vans, Paris Hilton, Derek Jeter, Vijay Singh, Reggie Bush or Lleyton Hewitt allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 75 plus countries.

Gameloft has worldwide offices in New York, San Francisco, Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Milan, Madrid, Copenhagen, Warsaw, New Delhi, Seoul, Beijing, Hong Kong, Tokyo and Sydney. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information visit www.gameloft.com.? 2007 Gameloft. All Rights Reserved. Gameloft and the Gameloft logo are trademarks of Gameloft in the US and/or other countries.

About Gus Hansen

Gus Hansen has been professionally gambling since 1997 and is the only poker champion to win four World Poker Tour (WPT) titles. Known for his aggressive playing style, Hansen began his career earning titles in both backgammon and tennis, and has since distinguished himself as a force to be reckoned with at the table.

Hansen's previous achievements include winning the $10K No-Limit Hold'em tournament at the Five Diamond World Poker Classic, and the $10K No-Limit Hold'em Championship at WPT's L.A. Poker Classic. He continued to make a name for himself by winning the Bad Boys of Poker tournament during the WPT's second season, and subsequently, securing his fourth WPT title at the Caribbean Adventure tournament. In 2005, Hansen was a finalist at the FullTiltPoker.Net Poker Invitational from Monaco and won the Grand Final at the first Poker Superstars Invitational. Just one year later, he defeated Daniel Negreanu and made television history by taking home the biggest pot ever of $575,700. Shortly thereafter, he won $100K at the FullTiltPoker.com London All Star Challenge.

2007 is proving to be an equally successful year for Hansen, with a victory at the largest tournament outside of North America - the Aussie Millions Main Event - where he pocketed $1.2 million.

Currently, Hansen resides in Monte Carlo, Monaco and occasionally provides commentary for Danish and American poker television shows.

Contact:

Gameloft
Sanette Chao, 212-994-2495
sanette.chao@gameloft.com

Source: Gameloft

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