Cartoon Network New Media announced Bloo for FOSTER'S HOME FOR IMAGINARY FRIENDS will be the first featured character within the new mobile application CallToons, the patent-pending technology that replaces ordinary mobile phone functions (such as ringtones and wallpapers) with an all-encompassing entertainment platform provided by users' favorite characters.
"We are thrilled to launch the product with Foster's Home for Imaginary Friends and are very excited about Bloo's participation on the project. Bloo is one of Cartoon Network's most beloved characters -- by both our fans and Bloo himself -- and mobile users will now have a way to interact with him directly and experience his personality first-hand," said Ross Cox, senior director, entertainment products, Cartoon Network New Media.
Cartoon Network New Media developed CallToons in conjunction with Turner Platform R&D, and has been in discussions with Ericsson regarding concept refinement and content delivery options. The technology takes Cartoon Network New Media into mobile licensing, as the product will be available to non-Turner companies in the future.
CallToons ties together popular mobile content such as ringtones, ringbacks, wallpapers, and audio and text alerts into a character-driven narrative experience. Cartoon Network New Media will introduce additional functionality to the CallToons application in the coming months.