CHICAGO, IL (November 8, 2006) - Firefly Mobile, America?s leading designer, developer and manufacturer of innovative technology-based mobile products for niche markets, proudly announces an exclusive partnership agreement with Cicada Mobile to launch their Firefly? Mobile Phone for Mobile Kids? in Australia and New Zealand. The phone will be marketed under the ?Gecko? brand, effective immediately.
?This is an exciting time for us as our Firefly mobile phone is being recognized worldwide for its success in the United States,? says Don Deubler, founder of Firefly Mobile. ?We look forward to Gecko?s launch in Australia, as well as other distribution agreements overseas.?
Gecko?s commercial introduction is set for November 8, 2006, throughout Australia, New Zealand and Fiji, just in time for the holiday season. The phone will be available at such stores such as Coles, Target, K Mart, Officeworks, Myer, some Vodafone stores and other participating retailers.
?We were on a quest to find the most innovative stand-out products around the globe for introduction to Australia, and we found that in Firefly,? says Tim Pethick, managing director, Gecko. ?We watched the success of Firefly and wanted to launch the number one US kids? phone in Australia, New Zealand and Fiji.?
Gecko is a new brand being released by Cicada Mobile Pty Ltd., a new company established by entrepreneurs Ken Melia and Tim Pethick. The Gecko mobile kids phone will be launched in conjunction with Virtel, part of the Sonnet Group Limited. Gecko will handle customer acquisition, including sales, marketing and distribution. Virtel will manage all operations, including activation, credit control, and mobile calling plans and so on for Gecko.
?Firefly is recognized as pioneering the kids mobile phone market in the US and we are excited to be bringing the market leading kids mobile phone to the Asia Pacific market,? says Pethick. ?I wanted a phone that?s designed not just for children but also their parents. The Firefly mobile phone offers the right options for very young cell phone users, while giving parents peace of mind.?
Gecko will also be distributing a variety of accessories, including shells, glow skins, pouches, purses, cases and hands free headsets, that allow kids to personalize their phone.
ABOUT FIREFLY MOBILE
Launched in February 2005, Firefly Mobile is recognized as the pioneer in the children?s mobile phone industry. The company is dedicated to making everyday life easier by providing unique mobile products for niche markets. The Firefly? mobile phone is a fun, glowing phone that was designed from a kid?s point of view, with lights, sounds, colors and animation.
The Firefly mobile phone has only five keys, including, ?mom? and ?dad? speed dialing buttons, a phone book key that captures the approved calling list for kids, and Send and End keys. An emergency 911 key adorns the side of the phone. The Firefly phone holds up to 22 outgoing phone numbers that parents pre-program into the phone ensuring their child only calls ?parent approved? numbers. On the flip side, the phone also has an optional call-screening feature that rejects all calls that are non-stored numbers that are not parent approved.
Winner of the 2006 Consumer Electronic Association "Best of Innovations? Award, 2006 Kid Power Breakout Award and 2005 CTIA Wireless Widget Award for Coolest New Wireless Device, the company?s products for children in the 6-12 age range are available at major retailers in the U.S. including Target, Toys ?R? Us, WalMart, Kmart, Barnes & Noble, Ritz/Wolf Camera, Cingular Wireless and regional mobile phone operators. Firefly Mobile presently manufactures cell phones for the U.S., Europe and Australia. For more information, please visit www.fireflymobile.com.