Smackall Games - Mobile Game Developer

Mobile Game Development News

Filipino Companies Form Marketing Association

Fifteen companies and organizations have teamed up to launch the Internet and Mobile Marketing Association of the Philippines (Immap), intended to provide guidelines for mobile and online marketers to prevent spamming (and subsequent government legislation), as well as to promote legitimate mobile and online advertsing. The interesting fact that leapt out at me is that in the Philippines mobile advertising is bigger than online advertising...I haven?t seen that anywhere else. It?s still tiny, ?last year, it was estimated that online advertising spending only totaled P100 million, a measly 0.2 percent of the total?.

Other Common News:
1) Creative Uses For Mobile Phones Emerging
2) Rockpool Become 'Best Developer' Finalists In The First Annual Mobile Entertainment Awards
3) Drop in Revenues for Mobile Gaming Developer
4) Mobile Ready Announces the Launch of Direct-2-Mobile
5) EA Looks East

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