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Mobile Game Development News

FISHLABS announces distribution deal with Sony Ericsson for mobile 3D game portfolio

HAMBURG, GERMANY, 3rd of May 2007 ? FISHLABS, a leading developer of premium 3D mobile games, has signed a distribution agreement for a number of existing as well as upcoming 3D mobile games, all to be made available through Sony Ericsson?s Fun & Downloads service. The deal includes the multiple top award-winning titles Galaxy on Fire?, Planet Riders?, Heli Strike?, DEEP? and the highly anticipated fantasy RPG Blades & Magic?, finalist at International Mobile Games Award and Mobile Gaming Hunt at the Game Developers Conference (GDC) in San Francisco (CA) this year.

Peter Ahnegard, Content Acquisition Manager at Sony Ericsson, says: ? Sony Ericsson is the leading manufacturer of 3D-enabled phones and was the first to bring mobile 3D gaming to mass-market Java? phones in early 2004. We have introduced a strong lineup of more than 50 3D-enabled phones to date. Fishlabs has a proven track record of creating some of the finest 3D mobile games in the industry. Thanks to their ability to deliver outstanding 3D gaming experience on our phones, we are now making a range of these game available for enjoyment by consumers who have come to expect a great gaming experience on Sony Ericsson phones.?

FISHLABS? CEO and Co-Founder Michael Schade added: ?We are absolutely thrilled to see all our games live at Sony Ericsson Fun & Downloads. Probably, this is where gamers will look for 3D mobile games the most and Sony Ericsson phones have always been our key target platform to develop our games for. It?s because of their outstanding performance, unparalleled platform consistency and the strong footprint in the market. In our experience, the majority of the top 20 handsets for downloads are from Sony Ericsson.?

With five additional games developed by Fishlabs and distributed by Sony Ericsson according to earlier agreements with publisher THQ and Middleware Provider Exit Games, there are currently ten Fishlabs games available on Sony Ericsson Fun & Downloads.

The distributed games can be found on Sony Ericsson Fun & Downloads at www.SonyEricsson.com/fun. Screenshots and in-game videos of the games can also be found at http://www.fishlabs.net/clients/pressroom/

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About FISHLABS

FISHLABS is one of the leading developers of premium 3D mobile games. At the company?s headquarters in Hamburg, some 23 games developers create the most exciting and multiple award winning 3D titles both as Original IP and as AAA brands, such as V-Rally? 3D or Star Wars? ? Imperial Ace 3D. The broad selection of outstanding 3D games is marketed worldwide via such renowned business partners as Glu, I-play, THQ Wireless, Superscape and arvato mobile. FISHLABS is, moreover, one of the very few studios which are listed on the Sony Ericsson Developer World portal as counting among the ?leading companies? in this field. Thanks to the high-performance, platform-independent games engine ABYSS?, FISHLABS? titles are able to offer a quality never before attained in the sphere of mobile gaming. Equally unique is the company?s huge market coverage, extending at present to some 150 3D-capable phone models produced by eleven separate manufacturers ? or, in other words, to more than 250 million mobile consumers worldwide.

?Star Wars? is a registered trademark of Lucasfilm Ltd. & TM. ?V-Rally? is a registered trademark of Atari Interactive, Inc. ?Sony Ericsson? is a trademark or registered trademark of Sony Ericsson Mobile Communications AB. ?Java? is a trademark of Sun Microsystems, Inc.

Please address all requests for further information to:

FISHLABS Entertainment GmbH
Michael Schade
Geibelstra?e 46, D-22303 Hamburg,
Telephone: +49 (0)40 88 88 00 ? 160
Fax: +49 (0)40 88 88 00 ? 166
E-mail: m.schade@fishlabs.net
Web: www.fishlabs.net

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