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Mobile Game Development News

Experian Launches the Only Mobile Application that Allows Professionals to Check Business Credit

Costa Mesa, Calif., Jan. 29, 2007 ? Experian Group Ltd. (LSE:EXPN), a global information solutions company, today announced BizGoSM, a mobile application that provides instant access to critical information, helping business or sales professionals make important decisions on the fly. Powered by Experian?s commercial credit database of more than 19 million businesses, BizGo is the only application available in the United States that allows users to verify a company?s current information and check its overall credit standing from a Web-enabled cell phone, PDA or other hand-held device.

?In today?s fast-paced business environment, companies need to leverage every advantage they can to help put them in front of their competition,? said Marc Kirshbaum, president of Experian?s Business Information Solutions group. ?BizGo provides users with the freedom to explore business prospects from a mobile device, opening the door for new opportunities that may have been missed while they were tied to their desks.?

Experian designed the BizGo report to provide users with instant access to business information while they are away from their workstations. The mini-report provides high-level company data, including key facts such as a business?s address and phone number, the number of years in business, annual sales, SIC code and employee count ? as well as information regarding bankruptcies, liens, collections or judgments. BizGo reports also include an A to F letter grade ranking for a quick evaluation of the company?s overall credit standing.

Experian?s BizGo is available now. To register or learn more about the new mobile service, go to www.ExperianBizGo.com/start. Reports are just $2.95 each, and clients can view the last 15 reports pulled for up to seven days from the purchase date. For more information about Experian?s other innovative commercial credit and B2B marketing solutions, visit www.experian.com/b2b or call an Experian sales representative at 800 509 5493.

About Experian

Experian is a global leader in providing analytical and information services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs more than 12,500 people in 34 countries worldwide, supporting clients in more than 60 countries. Annual sales are in excess of $3.1 billion.

For more information, visit the Group?s Web site at www.experiangroup.com.

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