Chyron Corporation (OTC BB: CYRO - News) has today unveiled a major mobile innovation for the broadcast market. WAPSTR, launched during IBC2006, allows anyone with a mobile phone to become a "breaking news" gatherer.
Chyron's WAPSTR software application, running in conjunction with Chyron's CAMIO asset management MOS Newsroom Computer System (NCS) - such as iNews?, ENPS? and Dalet? - allows the easy and speedy ingest of stills and video footage from members of the public's mobile phones into the newsroom workflow. This content is then immediately available for transmission to air, the web and mobile platforms.
Deployment of WAPSTR by local and national broadcasters will drive viewer loyalty, viewer involvement and viewer ratings. A recent industry survey shows that 44 per cent of the public already use their mobile phones as their primary camera; video is the next landmark in mobile usage.
Michael Wellesey-Wesley, Chyron CEO commented, "Often in news immediacy is key. WAPSTR enables members of the public first on the scene to record events and send them to a broadcaster's news facility. This content is then automatically placed in the NCS (with no disruption to existing workflow) and played out to air within seconds. We are experiencing considerable interest in WAPSTR at IBC and anticipate closing multiple orders at the show."
With unwavering clarity of vision, Chyron continues to define and dominate the world of broadcast graphics. Winner of numerous awards, including two Emmys, Chyron has proven itself as the undisputed leader in the industry. From the compact MicroX to the HD/SD HyperX with Lyric PRO, Chyron's exceptional product line brings unmatched, 2D and 3D graphics creation and performance to the most demanding studio and mobile operations. Rounding out Chyron's graphics offerings are still and clip servers, channel branding and telestration systems, and MOS newsroom integration solutions. The ChyTV product line leverages Chyron's broadcast expertise with video graphics devices for microcasting and digital displays. Chyron holds a patent on technology that enables the integration of live television graphics data with a broad range of interactive media platforms and consumer electronics devices. Chyron has a unique, 40-year history of service and support for its products that far exceeds that of most manufacturers. For more information about Chyron products and services, please visit the company web sites at www.chyron.com and www.chytv.com (OTC BB:CYRO.OB - News).
Product images available upon request