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Celcom Selects First Hop To Deploy Mobile Browsing And Multimedia Solution

Helsinki (Finland) - 30th May 2007 - First Hop announced that Celcom, Malaysia's leading mobile communications provider, has selected First Hop? Wireless Broker(tm) to enhance the delivery of browsing and multimedia services for its subscribers. First Hop's solution has significantly increased the browsing capacity for Celcom to help the operator manage the growth of this increasingly popular mobile service delivery channel.

Celcom will deploy the First Hop Mobile Traffic Management Solution across the network allowing it to meet the challenges of high capacity browsing traffic and enhancing multimedia control capabilities. First Hop's solution integrates smoothly with all the popular WAP and HTTP based browsing, download and picture messaging services.

Celcom will benefit from easy provisioning of new browsing services, holistic management of the service portfolio, and implementation of new, innovative and flexible charging models. The solution allows services to be run over WML, xHTML and MMS, e.g. Java downloads, ring tones, and multimedia, via a uniform service delivery architecture, with further capabilities for multimedia filtering, transcoding integration and flexible access control.

Abdullah Bakush, the Regional Director of First Hop in Asia-Pacific, said: "The popularity of mobile browsing services has increased in recent years and complex service transactions, together with increasing traffic volumes, has resulted in the need for technology that goes beyond the traditional WAP gateways and HTTP proxies.

First Hop has a long history of delivering effective mobile browsing solutions for our clients, and we believe that Celcom is one of the definite leaders in the Asia-Pacific region in driving the value of their mobile internet services."

For further information contact:

Kaj Hagros, VP Marketing & Business Development
Tel: +358 10 2866 440
Email: press-officer@firsthop.com

Chevaan Seresinhe, Sonus PR for First Hop
Tel: +44 (0)20 7851 4890
Email: chevaan.seresinhe@sonuspr.com

About First Hop

First Hop combines mobile service creation, multi-channel delivery, and business management into a single software product suite. Our mission is to drive the value of mobile services through personalisation, intelligent promotion, and multimedia control. First Hop? Wireless Broker(tm) focuses on service control - the ability for operators and service providers to react to market trends by rapidly implementing new services or service bundles, new business models, subscription types, targeted campaigns, and advertising-funded services.

Founded in 1997, First Hop is privately held and headquartered in Helsinki, Finland, and with sales and support operations in the UK, Spain, United Arab Emirates, India, Singapore, Thailand, Malaysia, and Indonesia. First Hop is globally recognized for our mobile service control expertise, and our products have been chosen by more than 60 mobile operators, such as Vodafone, T-Mobile, and Telef?nica.

For more information on First Hop, please visit www.firsthop.com

About Celcom

Celcom (Malaysia) Berhad is now the country's most experienced and premier mobile cellular telecommunications company with 6.2 million customers. It currently has the widest network coverage covering 97% of the populated areas in the country. It was the first to launch the 3G service in Malaysia and has the widest GPRS and 3G coverage in the country.

Celcom also offers international roaming service in 119 countries over 306 networks worldwide. It currently offers mobile telephony services in Malaysia for postpaid and prepaid products under the 019 and 013 access codes. For more information on Celcom, log on to http://www.celcom.com.my

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