Info2cell.com, the leading Mobile Application Service Provider in the Middle East, has partnered with Turner Broadcasting System Europe Limited to deliver news content from CNN to mobile subscribers of STC Al Jawwal in the Kingdom of Saudi Arabia.
With this partnership, subscribers can now receive CNN Breaking News alerts via SMS and MMS in English and Arabic on their mobile phones. A second service on offer is an online WAP portal delivering World News, Middle East News, Sports News and Entertainment News, as well as weather forecasts on mobile phones or Personal Digital Assistants.
Bashar Dahabra, Founder and CEO, Info2cell.com, said,
'Our partnership with CNN, one of the world's most respected and trusted sources of news and information reinforces our commitment to constantly deliver high quality valued-added services to our customers. As is the case in most other countries in the region, an increasing number of mobile subscribers in Saudi Arabia are using their mobile phones to stay abreast of latest news and events from around the globe. CNN comes as prestigious addition to our portfolio of quality content providers.'
'Saudi Arabia is one of the fastest growing telecommunications markets in the region, with a rapidly increasing mobile customer base. A recent Madar Research study shows a remarkable 874 per cent increase in the number of mobile subscribers between the periods 2000 to 2005. Realising the potential of this market we recently opened a fully-equipped branch in Saudi Arabia to effectively cater to growing customer demands in the Kingdom,' he added.
Dima Boulos, Director, Affiliate Relations for Turner Broadcasting, said, "Turner is committed to extending the reach of our content distribution and we are delighted to have secured a deal with Info2cell that will expand the availability of our CNN mobile services. CNN viewers in Saudia Arabia will now be able to access a whole range of news and information on their mobiles."
Info2cell.com's tie-up with CNN to provide this service is driven by its multi-million WASP platform that provides potential access to over 25 million mobile phone subscribers through an extensive direct connection to 27 mobile operators in the Middle East and Africa region. Based at Dubai Internet City, the WASP platform of Info2cell.com offers the most advanced mobile messaging technology to enable content providers to deliver messages and data to mobile phones, including SMS, MMS, WAP, IVR, video, ring-tones, picture messaging and Java games.