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Mobile Game Development News

CELL Co. Ltd, Early Adopter of Adobe's Flash(R)Lite(TM) Technology, Debuts at 3GSM

Hot Japanese Mobile Content and Network Solution Developer Finds Worldwide Demand

BARCELONA, Feb. 12 /CNW/ -- CELL Co. Ltd, the leading developer of Flash(R) Lite(TM) mobile content in Japan, is showing a selection of its cutting-edge casual games and interactive wallpaper content as part of its debut appearance at 3GSM 2007. CELL games represent some of the newest content now available from Atom Entertainment and soon to be available on Nokia N76 handsets. These licensing agreements represent the first opportunity for consumers outside Japan to experience CELL's fun and engaging mobile games. CELL demo stations will be located in both the Adobe and Nokia booths.

(Logo: http://www.newscom.com/cgi-bin/prnh/20061031/SFTU033LOGO )

"We are excited to be in Barcelona this year," said Yoshichika Sakamoto, CTO and Co-Founder of CELL. "Our goal is for consumers around the world to enjoy our mobile Flash games, ringtones and interactive wallpapers. 3GSM offers us an opportunity to showcase our cool content for a wide range of people in the mobile industry from almost every geography."

CELL owns the largest library of original Flash(R)Lite(TM)-based content with 450 games and 40,000 ringtones. Featuring 3D graphics and sound, simple one-button play and the option to log high scores online, CELL's casual games such as Fish Feeder and Commando Jump, are considered some of the most popular in Japan. Additionally, all CELL games are less than 100K in file size, making them fast and easy to download.

CELL also provides technology, tools and content to help network operators support more sophisticated mobile commerce sites and generate higher ARPU. In addition to running content services with more than six million mobile content subscribers, CELL provides technology and manages the Flash-based UI for NTTDoCoMo's i-mode service with almost 30 million subscribers.

CELL technology is also the backbone for Mobage-town (Mobile Game Town DeNA Co., Ltd http://www.dena.ne.jp/en/work/mobile.html#mbg), Japan's fastest growing gaming and social networking site. Mobage-town offers a wide range of free online games and is distinctive for its wide variety of social networking functions. The subscriber base for Mobage-town has grown to almost three million users in less than 12 months.

New Licensing Agreements Expand Reach Outside Japan

CELL announced two licensing agreements in the last three months that expands its market reach to the US and APAC. In October 2006, CELL announced it has licensed a selection of games to Atom Entertainment. As a result, Shockwave.com distributes CELL games through its live Shockwave(R)Minis service (http://www.shockwave.com/mobile/minis.jsp) available to Verizon Wireless customers on select Get It Now(R)-enabled phones. In January 2007, CELL announced Nokia licensed selected game titles for its Nokia Nseries devices, starting with the new N76 multimedia computer for the APAC region. CELL will also provide additional mini games through the Nokia Content Discoverer application, allowing customers easy access to downloadable content through a collection of shopping "mall" stores on their mobile device.

About CELL

Founded in 2001, CELL Co. Ltd www.cell-net.jp is the leading developer of mobile entertainment and commerce sites based on Adobe Flash(R) Lite(TM) technology in Japan. With more than 450 titles, 40,000 ringtones and other video content, the company has produced the largest library of Flash(R) Lite(TM)-based mobile entertainment. CELL's creative and technical expertise in delivering engaging experiences, building communities, and developing compelling commerce solutions positions the company to be a major player in the worldwide market as more carriers and handset manufacturers adopt Flash(R) Lite(TM) technology to deliver richer mobile experiences to their customers.


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