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BPlay and Hands-On Mobile? Launch World Poker Tour? Texas Hold ?Em on BlackBerrys

The No. 1 Mobile Poker Game is Now Available to BlackBerry Users Worldwide

OTTAWA & SAN FRANCISCO -- BPlay, the one-stop entertainment solution for BlackBerry users, and leading mobile games developer and publisher, Hands-On Mobile, announced the highly anticipated launch of World Poker Tour? (WPT) Texas Hold ?Em on BlackBerry devices. The game will be available to purchase on www.bplay.com. To access the game, customers simply go to bplay.com on their mobile phones, select Top 10, then WPT? Texas Hold ?Em. The game is available at a one-time cost of $8.95 for unlimited use (plus applicable carrier messaging charges).

?WPT is the number one brand in poker and we?re thrilled to deliver this leading title to our BlackBerry users who are embracing entertainment as an integral part of the mobile experience,? said Nicholas Reichenbach, SVP of BPlay. ?Poker is a favorite activity that can be enjoyed and played in person, online and now, on the BlackBerry.?

Just last month, the two companies announced an exclusive agreement for BPlay to distribute Hands-On Mobile products into the BlackBerry market. In addition to WPT Texas Hold ?Em, other offerings include: Call of Duty? 3, Monopoly? Tycoon? 2007, Top Gun?: Gulf Crisis, and more.

?Texas Hold 'Em is a worldwide phenomenon and we are excited to be working hand-in-hand with BPlay and World Poker Tour to make the top mobile poker franchise available to BlackBerry users. This is a key milestone in our global commitment to expanding the size of the mobile gaming market,? said Michael Temkin, CTO and SVP of Product Development, Hands-On Mobile.

BPlay, WPT and Hands-On Mobile will be hosting a poker tournament on May 9th at the world?s largest BlackBerry conference (WES -Wireless Enterprise Symposium) in Orlando. This one-of-a-kind VIP tournament will award the lucky winner with a seat at the Season VI WPT Invitational in Los Angeles, California, an exclusive, invite-only tournament with Hollywood?s hottest celebrities and poker?s top pros.

?With the new BlackBerry Pearl recently rated as one of the best handsets for mobile gaming, and the launch of the leading poker title, WPT Texas Hold ?Em, this truly is an exciting time for BlackBerry entertainment,? Reichenbach added.

About BPlay

With well over 80 percent of the global BlackBerry market, BPlay is a leading developer and publisher of mobile entertainment. Its entertainment portal offers a robust suite of content that includes games, music, graphics, themes and lifestyle applications, tailored expressly for the BlackBerry audience. The company offers a whitelabel solution for carriers to direct customers to a branded Web store front and an on-deck icon for easy downloading of content. BPlay is a division of Magmic Games, the world's largest developer and publisher of games for the growing BlackBerry market. For more information on BPlay visit www.bplay.com.

About Hands-On Mobile

Hands-On Mobile is a leading global publisher of mobile games, lifestyle and personalization products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 180 of the world's leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On Mobile content catalogue is diverse, including top brands like Activision, Billboard, CBS, Hasbro, LEGO, NBC Universal, Paramount Pictures, and World Poker Tour. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Bollington, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile's products and organization please visit www.HandsOn.com.

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