OCTOBER 17, 2006 SYDNEY developer bCODE claimed top spot in this year's Frontier competition with a mobile e-ticket system that uses 3G technology for wireless authentication.
Frontier is an initiative of The Australian IT and Ericsson to encourage growth in the local mobile and broadband applications and services market.
"We were thrilled to win Frontier and look forward to taking our show on the road with the help of the prizes," bCODE chief executive Michael Mak said.
BCODE will attend an Asia-Pacific industry convention in Asia next year and will receive a Sony VAIO notebook, Sony monitor, Sony MP3 Walkman and business consulting from MAP Management Consulting.
BCODE's system enables the delivery and storage of electronic tickets via a standard SMS text message.
The e-ticket SMS can be stored on a mobile device, eliminating the need for ticket distribution and pick-up before an event. The SMS is optically scanned using a bCODE reader, which is a multimedia touchscreen that displays account information and integrates with a point-of-sale device.
The bCODE service works on nearly all mobile phones.
The judging panel included 20 industry heavyweights, with representation from Telstra, Hutchison, Vodafone, Optus and Goldman Sachs J.B. Were.
Goldman Sachs J.B. Were analyst Raymond Tong was impressed by the presentations.
"It's inspiring to know that there is so much talent on our shores. I was particularly impressed with bCODE, as I can see that the product could be used across a variety of retail sectors: event ticketing, buying drinks at a bar and hotel check-in," Mr Tong said.
The other finalists in Frontier 2006 were: Tribz, a social networking concept developed for mobiles by HWW. GofreeSMS, from MobiMarketing, a hybrid web-mobile application that provided registered users with a free SMS service.
The finalists received the latest 3G mobile phone and free membership to the BEA developer program, Dev2Dev.