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Mobile Game Development News

Artificial Life, Inc. Partners With Saatchi & Saatchi

HONG KONG, June 12, 2007 -- Hong Kong based Artificial Life, Inc. (OTCBB:ALIF), a leading provider of award-winning mobile 3G technology and applications, announced today that it has won a contract from Saatchi & Saatchi Hong Kong to develop an innovative mobile application for one of Saatchi & Saatchi's major global consumer products clients.

"We are excited to work with Saatchi & Saatchi on this very interesting and innovative project. Saatchi & Saatchi is one of the leading advertising agencies in the world and we expect to launch the mobile application jointly later this year, first in certain test markets and then globally after successful end user tests. More details about the application will be announced when the product is ready for launch," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About Saatchi & Saatchi

Saatchi & Saatchi's global marketing and creative communications network includes 153 offices in 83 countries. It is one of the world's leading creative companies, with a team of 7,000 people in network. It believes in world-changing creative ideas that build sustainable growth for its client's business, brands and reputations. It works with over 60 of the top 100 worldwide advertisers and over half of the top 50 most valuable global brands.

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong and a leading global provider of award winning mobile technology, content, games and applications (see also www.artificial-life.com; www.toonmates.com; www.v-girl.com; www.virtual-boys.com; www.v-penguins.com; www.poli-the-bear.com; www.botme.com).

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

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