Mobile In-Game advertising network, Greystripe says that it has partnered with the independent German mobile game publisher to distribute 28 games which will be subsidized by advertising revenues. The alliance with HandyGames will bring more free mobile games to consumers worldwide and produce new ad-generated revenue for the developer.
The games will be supported using Greystripe's AdWRAP for Publishers (AFP), an automated online service that connects Greystripe's advertising network to any mobile gamehas been quickly attracting interest since its launch in May 2006.
AdWRAP is designed to be a turnkey advertising network, blending the best of mobile marketing, viral promotion and advergaming. Using patent-pending technology, it provides advertisers with unique targeting, while at the same time subsidizing free games for consumers with non-intrusive, opt-in advertising.
"HandyGames sees ourthis ad-supported model as the way to make mobile games profitable, and we think the AdWRAP network will increase consumer access and excitement about playing mobile games," said Greystripe CEO Michael Chang. "People who are still new to playing games on their phones will be more willing to experiment with free games rather than risk disappointment with a $3 to $12 download."