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Action Engine Shares Mobile Advertising, Usability Expertise at CTIA

Company Execs Speak on the Rise of Mobile Marketing, the Future of the Smartphone, and Consumer Application Development

Shattering the mobile usability barrier, Action Engine? Corporation, the mobile application platform leader, today announced that company executives Jim Souders, senior vice president of worldwide field operations, and Steve Roberts, chief product officer, will be speaking on mobile advertising and usability at CTIA Wireless I.T. & Entertainment 2006 being held from September 12th to 14th at the Los Angeles Convention Center in Los Angeles. Action Engine will be in booth 504.

Souders will speak on "The Rise of Mobile Marketing" panel being held from 11:30 a.m. to 12:20 p.m. on Monday, September 11th, in the Sierra Ballroom of the Wilshire Grand Hotel in Los Angeles. Part of the Mobile Entertainment Summit, "The Rise of Mobile Marketing" recognizes mobile marketing and advertising are still in their infancy in the U.S., but their power to sway millions of people is abundantly clear from successful campaigns such as Cingular's groundbreaking SMS voting on "American Idol." The session will address the future of mobile marketing and promotional tools such as short codes, the mobile Internet, and multimedia.

Souders will also present "The Future of the Smartphone" in the Smartphone Summit, which will be held on Monday, September 11th, from 9 a.m. to 5 p.m. in Room 409. The Smartphone Summit is dedicated to bringing attendees the top Smartphone-based enterprise solutions from all Smartphone OS platforms including Symbian, PalmSource, Microsoft, RIM, and Linux.

Roberts will speak on "Consumer Application Development" in the Wireless Data University, which will be held on Monday, September 11th, from 9 a.m. to 5 p.m. in Room 403. The Wireless Data University, hosted by Andrew Seybold's Outlook 4Mobility, prepares attendees to take full advantage of industry opportunities and turns them into wireless data experts.

About Action Engine

Winner of the IDC Top 10, the Fierce 15, and the Mobile Star Awards, Action Engine? Corporation, the mobile application platform leader, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company's award-winning mobile search, mobile advertising, and location-based service solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine's software has been deployed by a robust list of global companies that include Sprint, Verizon Wireless, SingTel, Optus, MSNBC.com, TiVo, and SmartVideo. Additional information is available at 425-498-1500 (Americas/AsiaPac), +44-0-1628-509088 (UK/EMEA), info@actionengine.com and www.actionengine.com.

Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.

Contact:

Action Engine Corporation

Anne Baker, 425-498-1527, abaker@actionengine.com

Source: Action Engine Corporation

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