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Accelerating Mobile Advertising: Third Screen Media and Smaato Enter Strategic Partnership

SAN FRANCISCO --At ad:tech San Francisco today, Smaato Inc., pioneering provider for in-application mobile advertising solutions, announced a strategic partnership with Third Screen Media, the leading provider of mobile advertising software and services.

Through this partnership, Smaato and Third Screen Media will enhance the mobile reach especially to smartphones and extend the rapidly growing mobile advertising business. Through its TSM|Network, Third Screen Media will sell, manage and deliver advertising for SOMA - Smaato's Open Mobile Advertising Platform - and its turnkey in-application advertising solution to agencies and brands in the US.

"We are thrilled to add the SOMA platform to our publisher portfolio. This added reach to predominantly smartphone users will help our agency clients and brands target a very attractive consumer demographic via the mobile channel," says Jeff Janer, CMO, Third Screen Media.

"Third Screen Media will be a great partner for us to market the Smaato network of ad-enabled applications by our SOMA platform. As the recognized leader for mobile advertising for quality content, our mobile developers will take advantage of Third Screen Media's well established sales channels in the USA," comments Ragnar Kruse, co-founder and CEO, Smaato Inc. "This partnership accelerates our in-application mobile advertising offering."

The first applications coming to market and supported by SOMA are "iambic TopStory" (www.iambic.com), SplashNews (www.splashdata.com) and Smaato News - all available for Palm OS and Windows Mobile devices.

About Smaato Inc.

Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA(TM) (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising to Smartphones. Smaato is partnering with international brands, advertising agencies, media publishers and software developers for its cutting edge mobile advertising platform. Smaato Inc. addresses the rapidly growing mobile advertising market with its services (including click-to-call response advertising) and platform solution. Smaato Inc. received a Top 100 Private Company award by AlwaysOn Media (US) in January of 2007.

Smaato Inc. is based in San Mateo, California. The privately held company was founded in 2005 by an experienced international management team. The European headquarters is in Hamburg, Germany. For more information please visit www.smaato.com. Smaato? is a registered trademark of Smaato Inc.

About Third Screen Media

Third Screen Media (www.thirdscreenmedia.com) is a software and services company dedicated to enabling advertising on mobile devices. TSM's MADX product suite links advertisers, publishers and carriers together on a common platform to increase the efficiency and time-to-market for the buying and selling of mobile advertising in WAP, video, MMS and downloadable applications. MADX goes beyond ad delivery by providing in-depth research, planning and publisher inventory management analytical tools, yielding the highest possible ROI. The company's TSM|Network is the world's largest and most respected single source of mobile advertising inventory, offering best-in-class content, targeted demographics and broad reach. Customers and partners such as Bank of America, Burger King, CBS, ESPN, MSN, Toyota, USA TODAY, The Weather Channel and the world's largest advertising agencies rely on Third Screen Media's products and services to manage and optimize mobile advertising campaigns.

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