Match.com made a go of mobile dating two years ago with an application that connected cell phone users. But the service, which attracted half a million people, did not allow mobile customers to get access to Match's 15 million-member database. Today, that's changing.
The biggest online dating service is enabling full mobile access for all its users, which means you can see not only other mobile members but everyone in the Match.com world.
"When we listened to customers, they told us they saw the distinction between the Web and mobile as somewhat artificial," said Match.com CEO Thomas Enraght-Moony. "People expect to get it on their PC, cell phone and BlackBerry and that's what we're giving them. It'll provide a tremendous boost for usage of Match on mobile phones."
Users can access the mobile features from their cell phone's browser by just signing up for service on their online account. Setting up accounts and working on personal profiles will probably still happen on the PC. But now users can flirt with others by "winking" at them and check out profiles whenever they have time on their hands. They can also receive text message alerts when someone "winks" back, providing more of a fun, whimsical approach to dating.
For an additional $4.99 a month, subscribers can read and respond to their Match.com e-mails via cell phone.