I attended the 3GSM India summit in Mumbai last week, and sat through all the sessions related to content. I?m told that I missed out on a couple of interesting sessions in the other two streams - Strategy & Services and Technology Evolution. If you attended, and have written about the sessions, do let me know. Our coverage from ContentSutra:

Day 1

- Low ARPUs, Low Tariffs, Increase Teledensity And Pay Heavily For Spectrum
- Buying The Value Chain, Repurposing And Chasing The Current Opportunity
- Mobile TV Pricing Models, Usability
- Monetizing Music For Class Tier-Two Towns
- CRBT Friendly Music; Dual Delivery; Searching And Impulse Purchases
- Casual Games, Payment Models, Billing Leakages And Embedded Games

Day 2

- Off Portal; Marketing VAS; Operator Responds
- Mobile Communities, Moderation And Monetization
- Search - Branded Or Unbranded; GPRS, SMS And Voice
- Numbers Vs Branding; Ideation Vacuum; Marketer Education