MTV Networks will favor made-for-mobile TV strands over simulcasts, will eschew short clips in favor of lengthier programming and could launch the MTV Europe Music Awards as a pay-for-view mobile stream. Gideon Bierer, SVP-digital media, MTVN, told a Mobile Entertainment Summit session at 3GSM in Barcelona: ?Simulcast suffers from limitations?screen size, localization, subtitles. It?s quite risky from a rights perspective. If you can?t secure the rights for one show, you have a problem?you have to customize your entire show for one screen. Where we can, we?re focusing on made-for-mobile. We do believe that, if it?s possible economically, it creates a better consumer experience. The primary motivation for M4M is you?re providing shorter programming experiences.?