Smackall Games - Mobile Game Developer

Mobile Game Development News

@ 3GSM: MTV Mulls PPV EMAs; Prefers Custom Mobile Content

MTV Networks will favor made-for-mobile TV strands over simulcasts, will eschew short clips in favor of lengthier programming and could launch the MTV Europe Music Awards as a pay-for-view mobile stream. Gideon Bierer, SVP-digital media, MTVN, told a Mobile Entertainment Summit session at 3GSM in Barcelona: ?Simulcast suffers from limitations?screen size, localization, subtitles. It?s quite risky from a rights perspective. If you can?t secure the rights for one show, you have a problem?you have to customize your entire show for one screen. Where we can, we?re focusing on made-for-mobile. We do believe that, if it?s possible economically, it creates a better consumer experience. The primary motivation for M4M is you?re providing shorter programming experiences.?

Other Common News:
1) Telmap to Demo Mobile Navigation Solutions at Three CTIA Exhibits
2) 13 Percent Of Australians Regularly Buy Content?Survey
3) Vodafone KK is now Softbank Mobile Corp
4) World Cup Planner
5) Regulators say India mobile networks could 'collapse'



Copyright © 2012 Smackall Games Pvt Ltd. All rights reserved.