Smackall Games - Mobile Game Developer

Mobile Game Development News

@ 3GSM: MTV Mulls PPV EMAs; Prefers Custom Mobile Content

MTV Networks will favor made-for-mobile TV strands over simulcasts, will eschew short clips in favor of lengthier programming and could launch the MTV Europe Music Awards as a pay-for-view mobile stream. Gideon Bierer, SVP-digital media, MTVN, told a Mobile Entertainment Summit session at 3GSM in Barcelona: ?Simulcast suffers from limitations?screen size, localization, subtitles. It?s quite risky from a rights perspective. If you can?t secure the rights for one show, you have a problem?you have to customize your entire show for one screen. Where we can, we?re focusing on made-for-mobile. We do believe that, if it?s possible economically, it creates a better consumer experience. The primary motivation for M4M is you?re providing shorter programming experiences.?

Other Common News:
1) Mobile games to 'go interactive'
2) Usage Survey Shows Mobile Phones Boost Productivity, Provide Downtime & Pass Time
3) Why?s Scarface Big On Mobile?
4) Sprint Launches Combined Mobile Email Client
5) Mobile multi-gaming not the killer application



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