Smackall Games - Mobile Game Developer

Mobile Game Development News

@ 3GSM: MTV Mulls PPV EMAs; Prefers Custom Mobile Content

MTV Networks will favor made-for-mobile TV strands over simulcasts, will eschew short clips in favor of lengthier programming and could launch the MTV Europe Music Awards as a pay-for-view mobile stream. Gideon Bierer, SVP-digital media, MTVN, told a Mobile Entertainment Summit session at 3GSM in Barcelona: ?Simulcast suffers from limitations?screen size, localization, subtitles. It?s quite risky from a rights perspective. If you can?t secure the rights for one show, you have a problem?you have to customize your entire show for one screen. Where we can, we?re focusing on made-for-mobile. We do believe that, if it?s possible economically, it creates a better consumer experience. The primary motivation for M4M is you?re providing shorter programming experiences.?

Other Common News:
1) Shanghai Mobile Launches Services using Contec's HornetT
2) BBC Starts Citizen Journalism Meets GPS Experiment
3) Symbian and Cingular Wireless Team up to Promote and Accelerate Application Development for Symbian OS Smartphones
4) Mobile Internet usage on the rise in Holland
5) Yahoo One Search added Yahoo Answers and Wikipedia



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