by simon162 » Sat Jan 05, 2008 7:18 am
ePaper technology major Pressmart and IMImobile, an established end-to-end mobile VAS enabler, launched 'mPaper' - a technology that will offer daily newspapers on a mobile screen in their original format.
This unique collaborative technology partnership will enable news publishers an opportunity to tap the fastest growing mobile market and technology savvy subscribers who wish to read news and access their favourite newspaper content while on the move.
The mPaper is unique; it offers features like archives, search and saving news item and will be available on a monthly subscription.
The new media delivery platform enables a managed delivery service to publications that value the velocity and dynamism of Web 2.0 space without losing their print identity on WAP-compliant handsets.